When you think of CBD, would you think of the legendary Lambo? It is a bit of an odd combination, but when you think about the potential for CBD beverages, it makes sense. Lamborghini is the newest international brand entry into the CBD food and beverage market.
According to Reuters, Tonino Lamborghini signed an agreement with Flora Growth Corp (FLGC.O) in Toronto Canada on November 29, 2021. Flora Growth Corp is a large cannabis producer and processor with a growing portfolio of luxury cannabis and cannabidiol brands.
The new licensing agreement will allow Lamborghini to sell CBD coffee beverages across North America and in Columbia. The beverages will be manufactured and then distributed from a facility located in Florida.
If Red Bull gives you wings, what will a Lamborghini CBD coffee give you? Maybe 0-60 on those mornings when you need a little “pick me up”. But why combine CBD and coffee into a beverage? Some studies suggest that cannabidiol (CBD) and caffeine work together well.
If you are a coffee drinker, you may be familiar with feeling a caffeine crash. That is because coffee with caffeine is a powerful stimulant. But for some people, it can be too much of a stimulant. It can lead to symptoms of hyperactivity or energy bursts, elevated heart rate, and even headaches or mood swings.
When combined with cannabidiol, however, the CBD can tame down some of the negative side effects of drinking coffee. Or any highly caffeinated beverage. Some studies suggest that a CBD-infused beverage can eliminate the caffeine crash. And taper off any mood swings or anxiety, from caffeine use.
Entering into the marketplace with coffee products is not something new for Lamborghini however. So, the CBD-infused beverages will be an expansion to products they are already selling under the Tonino Lamborghini Luxury Beverages brand. Including hot chocolate beverages, espresso, and spirits. They even have their own energy drinks.
There will be a cannabidiol coffee in vanilla, and a standard flavor. A third flavor is to be announced in the new year.
New legislation has been filed to legalize CBD as an FDA-approved ingredient. Right now, CBD beverages can be sold in states that have legalized adult-use cannabis. But in states where recreational cannabis is not legal, the sale and distribution of CBD beverages are in the gray zone.
The CBD Product Safety and Standardization Act laws are in the works. And are expected to pass Congress in early 2022. The new legislation would standardize cannabidiol as a legal food and beverage ingredient. And that would eliminate the legal jeopardy of manufacturing, distributing, and selling beverages that contain CBD or other non-psychoactive cannabinoids in every state.
Why will consumers be interested in purchasing CBD coffee? If cannabidiol has a calming effect, does it make sense to combine it with caffeine? Isn’t that counterproductive if you want an energy boost with your morning, Joe?
Cannabidiol may provide wellness benefits that include:
Cannabidiol could help offset the short and long-term negative effects of caffeine. This is why so many people who use cannabis, also enjoy infused teas and coffees. And ‘wake and bake’ with a hot beverage that will give them a controlled boost of energy and alertness.
One study that was published in The Journal of Internal Medicine suggested that both coffee and cannabis activate the same neurotransmitters in the body. Coffee contains hundreds of compounds that scientists feel may ‘impact pathways related to disease prevention or development”. Caffeine can slow down the endocannabinoid system and the performance of CB1 and CB2 receptors.
In the study, the neurotransmitters in the endocannabinoid system decreased after the subjects drank 4-8 cups of coffee a day. Endocannabinoid deficiencies can happen because of genetic or environmental factors. And that could be linked to conditions like migraine headaches, fibromyalgia, IBS, and other chronic diseases.